Psychographics is vital for digital marketing today and it is a lot more than just purchase history, frequency and spending power. Its variables are the many attributes relating to personality, values, attitudes, interests or lifestyles. These information will allow you to create the most appropriate and effective engagement for your audience.
Whether it is B2B or B2C, often today you will find businesses developing personas that are used as a tool for market segmentation. Personas are derivatives of demographics and psychographics put together, through workshops and data collection from interviews, focus groups and surveys. Personas are created to represent different user types (normally a business' key groups of visitors). It helps you understand how your audience makes decision throughout all phases of the sales funnel, and lets you create better experience for users be it site architecture, design, content, channel and media selection. In order words, targeted.
Obtaining psychographic info can be simple if you have a small budget. Try site survey byt you have to be sure to ask the right questions so your visitors won't get intimidated.
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