Web marketing is delicate and requires in-depth knowledge and expertise. Just because you got years of experience in developing websites does not make you a web marketer - not today anyways. We all know that today people no longer come to your website and take things as you said. It's about how convincing and how well you are able to engage your users. To be able to do that, you need to know your audience - inside out.
Showing posts with label China. Show all posts
Showing posts with label China. Show all posts
Wednesday, March 3, 2010
Transforming a web developer into a digital marketing consultant
The company has been developing web for ten years. It went from a team of 30 to close to 100 in 18 months without a proper structure. Transformation is all possible but first you gotta have a plan. Hiring blindly and going for the cheap labor is definitely not the way to go.
Web marketing is delicate and requires in-depth knowledge and expertise. Just because you got years of experience in developing websites does not make you a web marketer - not today anyways. We all know that today people no longer come to your website and take things as you said. It's about how convincing and how well you are able to engage your users. To be able to do that, you need to know your audience - inside out.
Web marketing is delicate and requires in-depth knowledge and expertise. Just because you got years of experience in developing websites does not make you a web marketer - not today anyways. We all know that today people no longer come to your website and take things as you said. It's about how convincing and how well you are able to engage your users. To be able to do that, you need to know your audience - inside out.
My first day in Shanghai and assigned tasks
My 1st morning in Shanghai I woke up to heavy drilling and hammering noises. It was 7 am. My room was on the 3rd floor and turned out the building next door was getting renovated to be a service apartment. Similar to preps on Beijing Olympics, Shanghai construction work would have to stop by 1st quarter of 2010 before the Shanghai World Expo's opening in May. A friend later on told me she's awaken at dawn each day with the construction site next door - so I guess an extra hour is a blessing.
Just days before snow storm had hit Beijing pretty hard for the first time last year. No snow in Shanghai but it was very cold to me; about 10 degree Celsius during day, dropping to a few degrees at night. I had been away from cold countries for a long time and not acceptable to low temperature any more.
Just days before snow storm had hit Beijing pretty hard for the first time last year. No snow in Shanghai but it was very cold to me; about 10 degree Celsius during day, dropping to a few degrees at night. I had been away from cold countries for a long time and not acceptable to low temperature any more.
Arriving Shanghai on a digital marketing consultancy project
Back in November I was invited to take on a consulting assignment in Shanghai and I happily accepted because the invite came from an ex-boss for whom I have a lot of respect - an English gentleman who is a true digital wizard. I also wanted to check out what it was like to live and work in China. It was a project for a digital marketing consultancy company.
I headed up to Shanghai on November 2. To my surprise, airport looks very similar to Hong Kong airport. I had to take the elevator down to the taxi stand and as I arrived on the lower level, I followed the sign to taxi stand; a man stopped me and told me it was easier to catch a taxi from departure level, especially during rush hours. Ah yes, indeed it's the same way in Hong Kong and in Indonesia. So I went back up to departure hall with him. He told me he worked at the airport and was getting off work. He was very nice even carried my super over-weighted bag for me. I asked him how much taxi fare would cost and he told me about 200 Yuan - that was about right, motel manager also told me the same.
I headed up to Shanghai on November 2. To my surprise, airport looks very similar to Hong Kong airport. I had to take the elevator down to the taxi stand and as I arrived on the lower level, I followed the sign to taxi stand; a man stopped me and told me it was easier to catch a taxi from departure level, especially during rush hours. Ah yes, indeed it's the same way in Hong Kong and in Indonesia. So I went back up to departure hall with him. He told me he worked at the airport and was getting off work. He was very nice even carried my super over-weighted bag for me. I asked him how much taxi fare would cost and he told me about 200 Yuan - that was about right, motel manager also told me the same.
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