Search Basics for Digital Marketing in Asia

I first came into contact with SEO with an investment client back in 2003. I was running my own marketing firm then with 50% of our businesses devoted to web building. When we had the 7 languages site up and running, client requested to have the site listed as top ranking on major search engines.

I had no idea how to do it. Naturally I Googled for a solution. I found a local consulting company who had the capability and negotiated a great deal. Client provided a wish list containing keywords that were highly competitive but just a couple weeks later, the site was listed top ranking under most of the keywords. But almost immediately we had to cut the contract - method used was far less than acceptable.

He had used a cheating page whereby all the keywords were present without making any sense. This is a method widely used in the old days but no longer acceptable by search engines today and even at the time, there was real risk of client's site being banned.