To develop a proper digital strategy, it is vital to have a thorough understanding of your customers. Get your hands on any available research - online, research houses, and even use surveys to find out everything possible about your customers: what are their daily habits, their goals, concerns and sometimes we'll go as far as what they do with their family and friends. These information is not only crucial in setting out a persona, or personas for the customers, but it is also important for planning both customer and user journeys for your web strategy. Having a thorough understanding of your customers will also help set your channel strategy and targeted media so you're not wasting your money on media that isn't for the right
Showing posts with label channel strategy. Show all posts
Showing posts with label channel strategy. Show all posts
Monday, March 8, 2010
Planning your Digital Strategy through Targeting
Planning your digital strategy is very much about your targets. We are over-hearing the phase Content is King but what use is the content if it is not for the right audience?
To develop a proper digital strategy, it is vital to have a thorough understanding of your customers. Get your hands on any available research - online, research houses, and even use surveys to find out everything possible about your customers: what are their daily habits, their goals, concerns and sometimes we'll go as far as what they do with their family and friends. These information is not only crucial in setting out a persona, or personas for the customers, but it is also important for planning both customer and user journeys for your web strategy. Having a thorough understanding of your customers will also help set your channel strategy and targeted media so you're not wasting your money on media that isn't for the righttarget audience.
To develop a proper digital strategy, it is vital to have a thorough understanding of your customers. Get your hands on any available research - online, research houses, and even use surveys to find out everything possible about your customers: what are their daily habits, their goals, concerns and sometimes we'll go as far as what they do with their family and friends. These information is not only crucial in setting out a persona, or personas for the customers, but it is also important for planning both customer and user journeys for your web strategy. Having a thorough understanding of your customers will also help set your channel strategy and targeted media so you're not wasting your money on media that isn't for the right
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