Marketing consultants come in many forms.
AsiaMarketeers specializes in driving sales through your digital or e-marketing channels
by thinking thoroughly about the marketing ideas and how your money is spent.
I'll talk to you, your employees and your customers before building a strategy and recommending any changes. This might sound obvious, but look around - it isn't.
We are also big on measurements and analytics; by measuring
your marketing efforts we can optimize for better marketing investments.

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Saturday, January 22, 2011

How CMS and SEO should compliment each other

Last week I was posted with the question how would CMS help with SEO and is it just the ability to make the names of sections SEO compliant.

My answer to that was: absolutely not.

CMS can do far more than that.

Quality content and optimized search = conversion traffic

A good CMS today will be vital to our search ranking success. The keys factors to SEO are: keywords, title tags, meta tags, anchor text, in/out links and good content.

Content is King and whilst you are optimizing your content to get your ranking high, your competitors are doing the same hence you are constantly optimizing your content to outrank competitors. It’s important to have the flexibility to change content speedily and easily so obviously CMS allows you to do just that as often as you’d like and efficiently. For example, once you have identified the keywords that are performing well in ppc, you should incorporate those keywords into your content and shift the money you pay for those keywords into buying something else - hence optimizing search marketing and better ROIs. As your business grow bigger staying on top will become a necessity and this practice a constant.
We as users care about quality content. Search engine spiders care about relevant keywords. And a successful site needs to deliver both. To be found you need effective SEO and to have retuning users a powerful CMS will help a lot.

A basic CMS that provides SEO friendly capabilities would contain ( for example):
- built in html editing function – after typing in your content you have an option to edit your html (so options to alter or insert any links, tags)
- allow you to insert labels – your high value keywords
- option to share content (linking out)

The most advanced CMS today allows you to edit navigation, edit interactive content – videos, flash etc.; it even allows you to move around design elements of the page design (through Ajax – check out your linkedin edit page); you should be able to easily manage content on multiple languages and multiple brands (with translating capabilities – like integration with Google), publishing to multiple mobile platforms with a few clicks. Adobe CMS has even got built in tracking, behavioral targeting, AB testing functions.

A great SEO friendly CMS will require a lot of research and testing. If you want to build your own CMS, it is best to invest time in seeing best of breed demos. Last before a CMS is built it is utterly important to have the IA well spec out.

IData wrote an article on how CMS can be a disaster if not well planned out. You can also download here for a best practice white paper on CMS / SEO – it’s a bit old (not containing the latest technology) but it has the basics. Hope it helps.

If you have any experience or thoughts on CMS development, with or without SEO, please share - I will be glad to hear your opinion.

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