tag:blogger.com,1999:blog-521702263480434505Mon, 30 Apr 2012 10:43:13 +0000asiaflashmediachannel strategywebsite datauser engagementjob opportunitieslivedisplaysearch enginesChinauser journeydigital media planningmarketing directorcreative agencynegative publicitytargeted marketingsocialanalyticsdigital strategycampaign planningmanage campaignsDigital Bannersflash and animation programmertravelSEMweb programmersanimationtargeted profilesinternet search trafficinternetSearch Engine OptimizationAdobe CMSworktargetingonline marketing spendingonline ad spendPPCShanghaidigital mediaWeb marketingdigital ad saleshigh value keywordsweb analyticsdigital marketingSearch MarketingpersonasA/B testingdigital marketing consultancycustomer acquisition campaignsPay Per Clickweb marketeraudienceengaging contentbest practicescreativesweb developerdigital marketing spendingdigital jobs in AsiaDigital and Marketingmarketing jobs in AsiajobsSEOdigital media agencyDigital media buydigital agencyjob opportunityaccount directorsCMSoptimizationsearchmarketingcontent management systemonline internet marketing executivesmedia buydigitalweb contentmedia agencycustomer journeydata analystkeywordsMarketing consultants come in many forms. AsiaMarketeers specializes in driving sales through your e-marketing channels by thinking thoroughly about the marketing ideas and how your money is spent. I'll talk to you, your employees and your customers before building a strategy and recommending any changes. This might sound obvious, but look around - it isn't. We are also big on measurements and analytics; by measuring your marketing efforts we can optimize for better investments.http://asiamarketeers.com/noreply@blogger.com (Lana)Blogger14125tag:blogger.com,1999:blog-521702263480434505.post-2144939246752986542Thu, 16 Feb 2012 06:40:00 +00002012-04-26T11:43:25.790+08:00job opportunitysocialmanage campaignsdisplaysearchoptimizationA/B testingSEOmedia buycustomer acquisition campaignsonline internet marketing executivesanalyticsSEM I have new job opportunity for Online Marketing Executives. See below details and feel free to spread the news. Candidates with agency experience are welcomed.  A global financial services company is looking for Online/Internet Marketing Executives (Lead Generation, SEO, SEM, Direct Media Buying).  Job Description The focus of this role will be planning and executing online & marketing http://asiamarketeers.com/2012/02/onlineinternet-marketing-job.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-7993829235999305975Sat, 22 Jan 2011 14:44:00 +00002011-01-23T03:11:13.344+08:00Search Engine Optimizationbest practicesSEOcontent management systemAdobe CMSCMSLast week I was posted with the question how would CMS help with SEO and is it just the ability to make the names of sections SEO compliant. My answer to that was: absolutely not. CMS can do far more than that. Quality content and optimized search = conversion traffic A good CMS today will be vital to our search ranking success. The keys factors to SEO are: keywords, title tags, meta tagshttp://asiamarketeers.com/2011/01/how-cms-and-seo-should.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-7114854280564016633Fri, 13 Aug 2010 12:59:00 +00002010-08-13T20:59:45.411+08:00flash and animation programmerdigital media planningjob opportunitiesdigital mediadigital agencyDigital and MarketingHello all, it's been a while but here are some of the latest Digital and Marketing job opportunities here in Asia. These are mostly requests coming in from friends, colleagues and affiliates. Feel free to share this with your friend. I am happy to make an introduction for the right talents. Hong Kong Global media agency looking for: - Head of Digital - Media Planner (min 2 years experience) http://asiamarketeers.com/2010/08/august-digital-and-marketing-job.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-3564170460945521273Thu, 27 May 2010 13:24:00 +00002010-06-10T01:24:18.474+08:00marketing jobs in Asiaweb developercreativesdata analystdigital agencymarketing directorweb programmersdigital jobs in Asiaaccount directorsdigital media agencydigital ad salesMore requests came through the past couple weeks on Digital and Marketing job opportunities here in Asia. Again, let me clarify I have not become a headhunter but I do get a lot of calls from friends, colleagues and affiliates. So this post is really intended to help find the right talents at no charge. Shanghai: Global digital agency looking for: - Data Analyst with digital experience - http://asiamarketeers.com/2010/05/more-digital-and-marketing-job.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-5645575310837182815Mon, 10 May 2010 07:08:00 +00002010-05-16T12:47:59.500+08:00media agencyanimationmarketingdigital agencyjobsweb programmersflashdigitalBelow are a number of digital and marketing job opportunities in the region. No I am have not become a headhunter but I do get a lot of calls from friends, colleagues and affiliates. Feel free to pass this around and let me know if anyone is interested; I will be happy to put anyone through! Shanghai: Digital agency looking for Strategic Account Directors, Concept Creatives, Brand Insights http://asiamarketeers.com/2010/05/asia-digital-and-marketing-job.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-7746186971412269575Wed, 21 Apr 2010 13:02:00 +00002010-04-21T21:07:47.383+08:00Digital media buyDigital Bannersdigital marketingtargetingI came across several digital banners while looking for tonight's TV schedule on AXN, and I was shocked to see quite a few Chinese banners on an English site. I don't even see an option to choose Chinese language on the site. Come on! This is targeting 101. I am pretty sure they use geo-targeting (or perhaps filtered by regional selection), the two banners I saw are from two large and reputable http://asiamarketeers.com/2010/04/basic-rules-for-targeted-digital-media.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-5350872597817788179Thu, 11 Mar 2010 14:04:00 +00002010-03-11T22:08:47.453+08:00personasdigital marketingaudienceI had just shared my view on a question posted on Linkedin. Coincidentally the question ties in with one of my previous post Planning your digital strategy through targeting. Psychographics is vital for digital marketing today and it is a lot more than just purchase history, frequency and spending power. Its variables are the many attributes relating to personality, values, attitudes, interests http://asiamarketeers.com/2010/03/my-view-on-how-important-it-is-to.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-5983104274246645271Tue, 09 Mar 2010 13:44:00 +00002010-03-10T01:09:44.991+08:00digital marketingonline ad spendonline marketing spendingdigital marketing spendinginternetasiaOutsell forecasts digital / online marketing spending in the U.S. will overtake print in 2010. Globally companies are losing confidence in traditional marketing and advertising; the economic downturn has also forced advertisers to spend more money on digital as it has better targeted capabilities, more measurable and accountable. What about in Asia? Newspaper continues to be the most popular http://asiamarketeers.com/2010/03/what-about-digital-marketing-in-asia.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-1234303176440777714Mon, 08 Mar 2010 12:23:00 +00002010-03-11T21:01:11.844+08:00personaswebsite datadigital strategychannel strategycustomer journeyuser journeytargeted marketingPlanning your digital strategy is very much about your targets. We are over-hearing the phase Content is King but what use is the content if it is not for the right audience? To develop a proper digital strategy, it is vital to have a thorough understanding of your customers. Get your hands on any available research - online, research houses, and even use surveys to find out everything possiblehttp://asiamarketeers.com/2010/03/targeted-marketing.htmlnoreply@blogger.com (Lana)2tag:blogger.com,1999:blog-521702263480434505.post-8243082471691990873Thu, 04 Mar 2010 12:32:00 +00002010-03-05T04:26:50.688+08:00digital marketingsearch enginesinternet search traffickeywordsnegative publicitymediacampaign planningI have worked with many clients who would freak out whenever there is a negative publicity about their company or services. Once we were a day before a through the line campaign launch and a negative piece, an unfair claim against client's negligence went on frontpage headline with a local paper and everyone went into panic mode. The newspaper offered to interview our client - a chance to http://asiamarketeers.com/2010/03/combating-negative-publicity.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-1483942048609358663Thu, 04 Mar 2010 12:30:00 +00002010-03-10T21:58:08.156+08:00Search Engine OptimizationPPChigh value keywordsweb contentSEOPay Per ClickSearch MarketingSEMI first came into contact with SEO with an investment client back in 2003. I was running my own marketing firm then with 50% of our businesses devoted to web building. When we had the 7 languages site up and running, client requested to have the site listed as top ranking on major search engines. I had no idea how to do it. Naturally I Googled for a solution. I found a local consulting company http://asiamarketeers.com/2010/03/search-marketing-basics.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-4892862413347880740Wed, 03 Mar 2010 05:49:00 +00002010-03-11T20:59:06.705+08:00web analyticspersonasweb marketeruser engagementtargeted profilesdigital marketingChinaengaging contentWeb marketingoptimizationasiacampaign planningThe company has been developing web for ten years. It went from a team of 30 to close to 100 in 18 months without a proper structure. Transformation is all possible but first you gotta have a plan. Hiring blindly and going for the cheap labor is definitely not the way to go. Web marketing is delicate and requires in-depth knowledge and expertise. Just because you got years of experience in http://asiamarketeers.com/2010/03/transforming-web-developer-into-e.htmlnoreply@blogger.com (Lana)0tag:blogger.com,1999:blog-521702263480434505.post-6672454392507737355Wed, 03 Mar 2010 05:46:00 +00002010-03-04T21:17:36.700+08:00digital marketing consultancycreative agencyChinaShanghaiMy 1st morning in Shanghai I woke up to heavy drilling and hammering noises. It was 7 am. My room was on the 3rd floor and turned out the building next door was getting renovated to be a service apartment. Similar to preps on Beijing Olympics, Shanghai construction work would have to stop by 1st quarter of 2010 before the Shanghai World Expo's opening in May. A friend later on told me she's http://asiamarketeers.com/2010/03/my-first-day-in-shanghai-and-consulting.htmlnoreply@blogger.com (Lana)2tag:blogger.com,1999:blog-521702263480434505.post-36230027165179321Wed, 03 Mar 2010 05:42:00 +00002010-03-10T22:00:44.427+08:00travelChinaShanghaiworkliveBack in November I was invited to take on a consulting assignment in Shanghai and I happily accepted because the invite came from an ex-boss for whom I have a lot of respect - an English gentleman who is a true digital wizard. I also wanted to check out what it was like to live and work in China. It was a project for a digital marketing consultancy company. I headed up to Shanghai on November 2http://asiamarketeers.com/2010/03/shanghai-web-development-consulting.htmlnoreply@blogger.com (Lana)0