I came across several digital banners while looking for tonight's TV schedule on AXN, and I was shocked to see quite a few Chinese banners on an English site. I don't even see an option to choose Chinese language on the site. Come on! This is targeting 101.
I am pretty sure they use geo-targeting (or perhaps filtered by regional selection), the two banners I saw are from two large and reputable banks in Hong Kong but should we reasonably assume if visitors are located in Hong Kong then they can read Cantonese?
Wednesday, April 21, 2010
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